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BEEF DRY RUB
½ cup brown sugar
½ cup paprika
6 Tbsp chili powder
6 Tbsp kosher salt
4 Tbsp black pepper
4 Tbsp ground cumin
2 Tbsp garlic powder
2 Tbsp onion powder
2 Tbsp dried oregano
2 Tbsp coriander
2 tsp cayenne pepper
Mix all ingredients well. Make sure to get all clumps out of the brown sugar and have a nice consistency throughout.
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